1. Decisions in Marketing
| Title | Decisions in Marketing |
|---|---|
| Author info | Lawrence J. Ring, Derek A. Newton, Neil H. Borden |
| Author | Ring Lawrence J. |
| Co-authors | Newton Derek A. |
| Borden Neil H. | |
| Issue data | Plano : Business Pub. , 1984. - 829 s. |
| Issue | 1. ed. |
| ISBN | 0-256-02777-3 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * rozhodovanie * spotrebitelia * zákazníci * dopyt * prieskum trhu * manažment * distribúcia * výroba * politika výrobná * cykly výrobné * inovácia * reklama * propagácia * predaj * ceny * náklady * marketing mix * stratégia marketingová * stratégia podniková |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 690984 |