1. Decisions in Marketing
Title | Decisions in Marketing |
---|---|
Author info | Lawrence J. Ring, Derek A. Newton, Neil H. Borden |
Author | Ring Lawrence J. |
Co-authors | Newton Derek A. |
Borden Neil H. | |
Issue data | Plano : Business Pub. , 1984. - 829 s. |
Issue | 1. ed. |
ISBN | 0-256-02777-3 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * rozhodovanie * spotrebitelia * zákazníci * dopyt * prieskum trhu * manažment * distribúcia * výroba * politika výrobná * cykly výrobné * inovácia * reklama * propagácia * predaj * ceny * náklady * marketing mix * stratégia marketingová * stratégia podniková |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 690984 |